United Tradies is a truly inspiring tradies site. Whilst it puts consumers in touch with tradies and visa versa, it provides the unique opportunity for clients to nominate a person in need and for tradies to provide their specialised service as a part of the Make A Difference initiative.
Our clients needed two identities: one for the registration of tradies and customers and another for the not for profit MAD days (Make a Difference days). The identities needed to be connected, but not the same. As it’s an exclusively Australian initiative, the clients wanted it to use green and gold, but add another colour for the secondary logo. The connection was achieved by flipping the main logo to form a heart shape, also suggesting a house’s window and door. The result was two logos that integrated seamlessly on all collateral but with two distinct purposes. Then followed the website and marketing material.
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We have worked and known Mérie from Red Jacket for 3 years. At the time of starting our business Mérie took our very average looking logo and transformed it into something amazing that reflected both elements of our business all in one logo. From the very start Mérie got the business concept and connected with it and us as well. She is and will always be our go to graphic designer. Mérie is a consummate professional to work with and has a heart for community. We cannot recommend her enough and are proud to work with her and call her our friend.