“Websites promote you 24/7: No employee will do that.”
– Paul Cookson
If you’re getting it right, consumers will want to know about your brand.
Your presence online will provide credibility and will likely be your first handshake with a potential customer. In an over saturated marketplace, not having a website means you’re invisible. However, your website is more than just a handshake – it provides visitors with as much or as little information as necessary. It can also quickly and easily be updated to reflect the changing and growing environment of your business.
In addition, your website might BE your business. This means it is an asset and can be sold as such. Consider these 4 factors that determine your website value.
On the flip side, your website can turn out to be a liability too. A neglected website that takes too long to load, have errors or doesn’t represent your brand in the best light, can have the opposite effect. You’ll loose a potential customer before you’ve even had a chance to hear from them.
Furthermore, your website needs to be responsive, ready for any enquiry on the go. According to Think with Google, 60% of smartphone users have contacted a business directly using the search results such as the “click to call” option.
At Red Jacket Creative we believe in simple solutions that are easy to maintain and update and speaks as highly of your business as you do. We’ve helped numerous businesses establish their presence online, always honouring their brand. No matter what type of website you need, whether it’s simply informational, an online shop or a website with advanced functionality, we can help.
We’re so impressed with the results of our website that Mérie designed for us! At the time of the planning phase, Mérie made us feel so comfortable to express our vision for our website. She collaborated with us in such a professional manner and went over and beyond to make sure that we were consistently satisfied. She managed to create something that exceeded our vision and did this with such enthusiasm and ease. We couldn’t be happier with the result that she achieved for us. We’ve already had interested parents contact us through our online enquiry!