Research confirms, printed information is easier to read and remember. Furthermore, it’s an opportunity to implicitly communicate your organisation’s commitment to quality and longevity.

You’d be forgiven for thinking print design is dead in the water. With websites and social media available on any device at any time, it’s easy to assume printing is outdated. Add to that the cost of paper and the effect of wasteful print practices on our environment and you’d be convinced it’s a waste of time and money.

However, according to research commissioned by Martin Lindstrom (brand consultant and author of Brand Sense – Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound) media that appeal to more than three senses can increase brand impact and engagement by more than 70%. Evidently consumers value something they can see and touch 24% more highly than something they can only see.

Whilst the importance of having a website and social media presence today is undeniable, strengthening your positive brand image through the use of print design is highly beneficial. Print design can positively impact your ROI. A study created by Rigsby Hull, in collaboration with neuroscientist Dr David Eagleman, confirms existing research. Quality print material has a lasting effect on the emotional response and memory of the consumer.

print projects