“Your brand is the single most important investment in your business.”
– Steve Forbes
The one true purpose of branding your product or service is to help it stand out.
That way it will get noticed – and sell better.
With the always increasing cost of running a business, it’s understandable that you’ll want to take time to consider your need to invest in a logo. After all, it’s the quality of your product or service that matters most, right? True! However, how would your market know that your product was exactly what they needed if it didn’t look like the right fit for them?
Studies have found that it takes 5 – 7 impressions for your target market to remember your brand. Imagine trying to get noticed without a consistent and distinguishing corporate identity. It would be almost impossible to grab attention in a saturated marketplace. 81% of consumers buy, based on trust. Consumers that have seen your brand enough times, consistently and professionally executed, will perceive it as familiar and may be more inclined to invest in it. Presenting a brand consistently across all platforms can increase revenue by up to 23%.
Doesn’t it make sense then that investing in a logo and brand guidelines should be one of your top priorities?
Red Jacket has helped numerous businesses over more than a decade to develop a logo and brand identity that would represent the essence of their business with very satisfying results.
Mérie helped me to define my thoughts and ideas in creating a brand image. She took the time to understand my business, my style and the message I want to present to my clients. Following a very enjoyable collaboration, sharing concepts and ideas, Mérie produced my logo, business cards and letterhead. Her design skills are second to none, and her customer service is always fabulous. I wouldn’t hesitate to recommend Red Jacket Creative.
Would you like to develop a logo and identity for your brand or have a fresh look at your existing identity? We’d love to hear from you. Contact us or book a free 20 minute consultation and find out whether we can add value to your branding project.